Homepage master prompt — Walk Out With A Website

A homepage does three jobs in about five seconds: tell a stranger what you do, prove you can do it, and give them one obvious next step. This prompt gets you a first draft that does all three — whether you write the page yourself or hand the prompt to an AI tool.

Fill in the brackets first. The quality of what comes out is exactly the quality of what you put in, so spend your time there.

The shape of a homepage that works — five blocks, one job each

Headline, proof, three reasons, one button. Fill the brackets honestly and the draft writes itself.

Fill these in first

These five answers are the entire brief. If you can't answer one, that's a planning question, not a writing one — go back to the worksheet.

[business] — your name and what you do, in words a stranger would use. 'Mobile dog groomer', not 'canine styling solutions'.
[customer] and [place] — who you serve and where. Local sites should always name the area.
[action] — the single thing you want a visitor to do: call, book, buy, enquire.
[reasons] — three reasons someone picks you over the alternative. Specific beats impressive: 'fixed in one visit' beats 'quality service'.
[proof] — what you can show: years trading, numbers served, named reviews, guarantees. Facts only.

How to use it

Paste the whole template below into your AI tool with the brackets filled in, or use it as a writing brief and draft the page yourself. Either way, the output is a starting point — the editing section underneath is where the real value is.

Fill in every bracket before you start. Gaps in, gaps out.
Ask for one draft, then edit it hard rather than asking for ten drafts.
If you write it yourself, keep the same shape: headline, sub-headline, three benefit blocks, proof, closing call to action.

Edit before you publish

A first draft — from a person or a machine — is raw material, not copy. These passes take ten minutes and are the difference between 'fine' and convincing.

Delete any claim you cannot evidence. If you can't prove it, a customer will sense it.
Replace generic words with the words your customers actually use — the phrases from your reviews are gold.
Read it aloud. Cut anything you would not say on the phone to a real person.
Check the page on a phone: headline visible without scrolling, main button reachable with a thumb.

The prompt — copy this

Write homepage copy for [business], which helps [customer] in [place] to [outcome].

The main action I want a visitor to take is [action]. Write:
1. A headline of under 10 words that names the outcome, not the company.
2. A sub-headline of one sentence that says who it's for and why you're the safe choice.
3. Three short benefit blocks, each with a two-to-five-word heading and one sentence, using these reasons: [reasons].
4. A proof section using only these facts: [proof]. Invent nothing — no statistics, reviews or claims I haven't given you.
5. A closing call to action that invites the visitor to [action], with button text of two to four words.

Plain English throughout. No jargon, no hype, no exclamation marks. Sentences under 20 words.

Get the rest of the pages too

A blueprint gives you the full sitemap, so you know which pages need copy next.

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Carry on with

Website planning worksheet

About 30 minutes

Local search checklist

About 45 minutes

Shop launch checklist

About 40 minutes