analytics
Google Analytics
Website and funnel analytics
Free website analytics: where visitors come from, what they read and what they do next.
Ongoing cost
Free tier
Setup cost
$0
Tech comfort needed
3/10
What the plans cost
GA4
Free
free
Analytics 360
$12500/mo
enterprise, quoted annually
Public list prices checked on 2026-09-15. Always confirm on the provider's own pricing page before you buy.
What you get
- Traffic and source reports
- Conversion and event tracking
- Audience segments
- Search Console linking
- Free at any normal size
Works with
- Google Search Console
- Google Ads
- Looker Studio
- Most website builders
How it rates
- Ease of use
- 6/10
- Speed to launch
- 8/10
- Design control
- 4/10
- Room to grow
- 10/10
- Add-ons and extensions
- 6/10
- Selling products
- 5/10
- Courses
- 3/10
- Memberships
- 4/10
- Search visibility
- 8/10
- Support
- 6/10
What to watch out for
- Limited control over how the site looks.
- Reports take real learning to read
- Cookie consent rules apply in some regions
- Data is sampled on very large sites
Partner programme
Google Marketing Platform Partners
Certified implementation and sales partner programme for vetted businesses; no verified public individual affiliate programme.
partner · checked 2026-09-17 · confidence: high · official details
Questions about Google Analytics
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