email marketing
Mailchimp
Marketing email and automation
Email marketing for newsletters, campaigns and simple automations, with a free tier that suits an early list.
Ongoing cost
$20/mo
Setup cost
$0
Tech comfort needed
2/10
What the plans cost
Free
Free
up to 500 contacts
Essentials
$13/mo
500 contacts
Standard
$20/mo
500 contacts
Premium
$350/mo
large lists
Public list prices checked on 2026-09-15. Always confirm on the provider's own pricing page before you buy.
What you get
- Campaign builder and templates
- Audience segments and tags
- Basic automation journeys
- Landing pages and signup forms
- Reporting and A/B tests
Works with
- Shopify
- WooCommerce
- Stripe
- Squarespace
- Zapier
- Canva
How it rates
- Ease of use
- 8/10
- Speed to launch
- 9/10
- Design control
- 6/10
- Room to grow
- 8/10
- Add-ons and extensions
- 6/10
- Selling products
- 3/10
- Courses
- 0/10
- Memberships
- 3/10
- Search visibility
- 5/10
- Support
- 7/10
What to watch out for
- Price climbs steeply with list size
- You pay for unsubscribed contacts on some plans
- Automations are basic next to dedicated tools
Partner programme
Mailchimp & Co
Agency and freelancer rewards tied to managing paid client accounts; no verified open-ended public affiliate link programme.
partner · checked 2026-09-17 · confidence: high · official details
Startup programme
Mailchimp for Startups
Official startup-focused resources and guidance; verify current benefit eligibility with Mailchimp.
checked 2026-09-17 · confidence: high · official details
Questions about Mailchimp
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