Starter plan

Online shop

Products that look good on a phone, a checkout that works, and shipping that does not lose you money.

For: Makers and small retailers selling physical products.

The pages

  1. 01Home
  2. 02Shop
  3. 03Product page
  4. 04Cart and checkout
  5. 05Shipping and returns
  6. 06About
  7. 07Contact

What to build it with

  • · Shopify
  • · Stripe or Shopify Payments
  • · Email tool for abandoned carts
  • · Analytics
Read the guides for these tools

The order to do it in

  1. 01Photograph every product on a plain background
  2. 02Write real descriptions, not specs
  3. 03Set shipping rates you can afford
  4. 04Place a test order yourself
  5. 05Write your returns policy

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Building a online shop site

This plan is free to follow on your own. If you'd rather not do it alone, these are the options.

These suggestions come from what this page is about — never from what pays us most. Tool links elsewhere on the site may earn a commission; it never changes a score or a recommendation.

Questions before you start